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We make your business one clear, consistent entity across your website, profiles and the wider web, so search engines and AI assistants describe you correctly and trust you enough to recommend you. Part of AI Search Optimisation plans from £695 a month.
Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.
The basics
Why a search engine needs to be sure who you are before it recommends you.
Entity SEO is the work of defining your business as a single, recognisable thing that search engines and AI tools can identify with confidence. It aligns your name, address, services, people and profiles everywhere they appear, then confirms them with structured data.
Google and the AI assistants no longer read the web as strings of keywords. They store things, called entities, and the relationships between them: this business, at this address, run by this person, offering these services in these towns. When those facts are scattered or contradict each other, a machine cannot be sure it has the right business, so it plays safe and recommends someone it can verify. Entity based SEO removes that doubt. It is the foundation under our answer engine optimisation work, and it supports your local SEO because Google uses the same facts for the Map Pack.
Most owners never notice these until a customer mentions the wrong phone number.
We trace every source repeating the old details and correct or remove them, which matters most after a rebrand or redesign.
Your site, profiles and directories are aligned so the current service list is the only one machines see.
Clear schema, sameAs links and a strong about page separate you from look-alikes.
One master record of your details, then every listing updated to match it as part of our local SEO work.
A proper Person profile with credentials, connected to the business and its pages.
Knowledge Graph, corroboration and why consistency beats volume.
Google keeps a database of entities called the Knowledge Graph. It adds or updates a business when several independent sources agree on the same facts. Your website is the starting point, and the about page usually acts as the entity home: the page that states most clearly who you are. Your Google Business Profile, Companies House record, trade bodies, social profiles and press mentions then either confirm that picture or muddy it.
Volume matters less than agreement. Ten listings with the same details carry more weight than forty with three versions of your address. AI assistants work in a similar way: when the facts they find match, they repeat them confidently; when they clash, they hedge or pick a competitor. Genuine coverage from digital PR adds independent sources that agree with you.
Schema markup tells machines in plain code what a page is about and who is behind it.
Structured data is a block of JSON-LD code that sits in the page and labels its facts. We build it as one connected graph, so the organisation, its people, its services and its pages all reference each other rather than floating as separate snippets added by different plugins.
| Schema type | What it tells machines | Where it goes |
|---|---|---|
| Organization or LocalBusiness | Legal name, logo, address, phone, opening hours, areas served | Home and about page |
| Person | The owner or expert, their role and credentials | About and author pages |
| Service | Each service, its area and its price range | Every service page |
| sameAs | Links to your real profiles on other sites | Inside the Organization and Person markup |
| FAQPage and Product | Questions and products that genuinely appear on the page | Only where the content exists |
On WordPress we replace conflicting plugin schema with one clean graph; on Wix, Squarespace and Shopify we work within what each platform allows.
Entity work is detailed and unglamorous. We do it carefully, record every change and show you the before and after.
Entity work is included in AI Search Optimisation from £695 a month. A one-off clean-up is quoted in writing first.
Younus builds and tests the schema himself, and checks every profile we change against your master record.
An AI tool quoting your old address? Send a screenshot and we will trace the source within one working day.
We fix the source of a wrong fact, not just the listing where you happened to spot it.
One mission: your business grows.
An honest answer, because this is where a lot of money gets wasted.
You cannot apply for a knowledge panel, and anyone who guarantees one is selling something they do not control. Google shows a panel when it is confident an entity exists and has enough corroborating sources. For most local firms, the right-hand box people see is actually the Google Business Profile, which you can claim and manage today.
What you can do is give Google every reason to be confident. If a panel does appear for your company or for you as the owner, it can be claimed by signing in through an official account Google recognises, such as Search Console or a verified YouTube channel. You can then suggest edits, which Google reviews before they go live. Not sure where you stand? Our free AI visibility audit shows how Google and six assistants describe you today.
An about page that states your name, founding year, location, people, services and links to your profiles.
Organization and Person markup with sameAs links to every genuine profile.
Companies House, Google Business Profile, Bing Places, Apple Maps and trade directories all matching.
Coverage in local and trade press that names you and links to your site.
Verification through an official account, then careful edit suggestions.
How it works
Most of the work happens in the first two months, then we keep it tidy.
Every place your business is mentioned, with each conflicting fact recorded.
One agreed set of facts, and an about page that states them clearly.
Connected structured data on the site and the main profiles updated.
Listings corrected and new, genuine sources added over time.
Moving to a new site or brand name? Entity work belongs in the plan from the start of any website redesign.
What you get
The pieces that make your business unmistakable to search engines and AI tools.
Entity work is part of our AI plans, with one-off clean-ups quoted in writing.
For established businesses that need their facts aligned and kept that way.
No set-up fee. City-wide SEO with new pages every month. Add a website from £995 if you need one.
No VAT to add. Three-month minimum, then month by month with 30 days' notice. Ask for a written quote for a one-off clean-up.
Client reviews
Copied word for word from my Upwork profile, where only a client with a closed contract can leave a review. Here are 12 of them, picked at random.
“Muhammad is a true expert in all things related to Wordpress Development and Website Speed Optimization. He has been instrumental and incredibly efficient in helping us to improve our baseline website loading speeds and optimizing our Elementor Based Wordpress sites for Google Core Web Vitals.”
Read the full review“I hired Muhammad after spending two years with two different SEO companies that achieved virtually nothing. Muhammad achieved more in six months than those companies did in two years.
Since working with him, I’ve seen an increase in client bookings, with some clients even telling me they found my company because it was recommended by ChatGPT and Claude. That really proved to me that Muhammad was doing what he said he would do.
My search engine rankings have also improved, giving my business more credibility and increasing organic traffic and inquiries.
Muhammad is honest, knowledgeable, and genuinely wants to help you succeed. I would absolutely work with him again and plan to rehire him once I’ve assessed my budget for the next phase of this project.”
“Muhammad is knowledgeable, I am looking forward to the things we have planned for my company”
“Great experience working with Muhammad on our WooCommerce site. His web design, web development, and on-page SEO work was excellent and delivered on time. Site is responsive, fast, and ranks well already. Will definitely hire him again for future WordPress work.”
“Thank you Muhammad for all your hard work. We really appreciate everything you did and we are really happy with the results.”
“Muhammad continues to be a valualble and and highly valued contractor for us. He is prompt, efficient, and helpful. We look forward to working with him again and again.”
“Muhammad did a great job improving my website’s speed and fixing several technical issues. He’s professional, knowledgeable, and easy to work with. I highly recommend him for anyone looking to optimize their website.”
“Muhammad was great to work with! He responded quickly, followed instructions well, and produced good work. We were happy with his efforts and work.”
“Muhammad is a true professional and knows his craft, the website was built fast and effectively and matched my expectations. He was also kind to assist with more detailed questions”
“Muhammad did a perfect job. His technical skills are excellent and he communicated in a very professional and supportive manner.
He completed the task within the expected timeframe and did an excellent job.
We will definitely use him again in the future.”
Read the full review“I've been working with Muhammad for a few months on two different projects, and he has consistently delivered excellent results. His expertise in wordpress and problem-solving abilities have been invaluable. Communication is clear, deadlines are met, and the quality of work is top-notch. Looking forward to continuing our collaboration in the future!”
Read the full review“Muhammad was great to work with. He understood my problems and what I wanted to accomplish with my website. We had a brief conversation to go over what I wanted and he delivered within a week. I gave him some tweaks I wanted to make and the fixed those immediately. I wanted to understand some things to do on my own and we set up a second zoom meeting so I can self manage my website. I will definitely hire him on an on going basis for when I need to get things done on my website that'll take me too long.”
A free check of your business facts across your site, profiles and six AI assistants, with the conflicts listed, in two working days.
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