Younus at a glance
- Role
- Founder of Renozer
- Specialisms
- Technical SEO, AI Search Optimisation and WordPress development
- Experience
- WordPress developer since 2017, Renozer founded in 2019
- Projects
- 430+ delivered for UK, US, Canadian and Australian businesses
- Recognition
- Top Rated Plus on Upwork, 100% Job Success Score, 271 client reviews
- Works with
- Manchester, Greater Manchester and the UK
Experience
Younus started as a junior WordPress developer in Karachi in 2017 and founded Renozer in 2019. His early work was WordPress and WooCommerce builds for small businesses, and he moved quickly into technical SEO when clients kept asking why a good-looking website still wasn't bringing in enquiries. Since then he has delivered more than 430 projects, from local service websites and online shops to large content sites, and has managed portfolios of client WordPress websites for digital agencies.
Today he's leading and training a team of WordPress developers, covering Advanced Custom Fields, custom post types, Rank Math and Yoast, GA4 and Search Console tracking, and AI-assisted workflows. That team support means Renozer clients get senior oversight with the capacity to deliver on time.
Career history
- Senior WordPress Developer and Technical SEO Lead, West Coast Integrated, Canada (remote), January 2024 to now. He's responsible for a portfolio of WordPress websites for Canadian service, ecommerce and content businesses, covering builds and redesigns in Elementor and WooCommerce, technical and semantic SEO, schema, REST API work and Core Web Vitals.
- WordPress Team Lead and Trainer, WordPress agency (remote), 2026 to now. He manages three WordPress developers and makes sure they've learned each client's setup: ACF, Pods, custom post types, Rank Math, Yoast, GA4, Search Console and Google Ads conversion tracking.
- Founder and Senior WordPress Developer, Renozer (formerly Upcoming Brand), January 2019 to now. He's run client projects end to end since day one, from migrations off Shopify, Wix, Squarespace and AI builders to malware removal, accessibility fixes, hosting, payment gateways and automations.
- WordPress Developer, Bataes.io, Austria (remote), January 2022 to December 2024. He looked after client websites and wrote custom themes and plugins that European businesses couldn't buy off the shelf.
- WordPress Developer and Team Lead, Web Works Marketing, United States (remote), January 2019 to December 2023. He led developers, SEO specialists and content writers at once, so three-week projects didn't take three weeks. He built 100+ agency websites and WooCommerce stores of 2,000 to 5,000+ products.
- WordPress and WooCommerce Developer, Edlinks Educational Services, United States (remote), August 2019 to July 2020.
- WordPress Developer, Website Digital Marketing LTD, Australia (remote), February 2018 to June 2019. He turned design mockups into custom themes and built custom post types and REST API content.
- Junior WordPress Developer, Rakistan.pk, Karachi, February 2017 to January 2018.
Recent projects
A few of the projects Younus has led in 2026. Client names aren't shown here, but they're real projects and every number was measured on the live site or in Search Console. We don't round anything up.
- Career services firm, Michigan, US: audited 126 live pages and delivered a 37-task growth plan, then shipped all 21 work-order tasks across about 250 pages in seven days. Orphan pages went from 37 to 0, click depth from 13 to 3 and pages with more than one H1 from 18 to 0.
- Jewellery store: a URL migration had broken the site's rankings. Younus's full 301 redirect map took daily Google clicks from 49 back up to 362 in three days.
- Gemstone ecommerce store, Pakistan: traced a traffic collapse to 364 duplicate product URLs and 61 duplicate category pages and fixed it with a redirect map, new category copy and a Google Ads structure built from past search terms.
- Vacation rental company, Jamaica: rebuilt the site from a basic landing page, connected the Hostaway booking engine and rebuilt the priority pages after diagnosing a 0.78% click-through rate on 51,981 impressions.
- Fireplace services company, Washington, US: a 20-page site with service and city pages, Google Ads, Local Services Ads and citations, and it's now on a monthly growth retainer.
Areas of expertise
- Technical SEO: Core Web Vitals, crawling and indexing, site architecture and website migrations without lost rankings.
- AI Search Optimisation: generative engine optimisation, answer engine optimisation and visibility in Google AI Overviews, ChatGPT and Gemini.
- Entity SEO and structured data: schema.org markup, Knowledge Graph alignment and consistent business information across the web.
- Semantic SEO and topical authority: content networks planned around entities and the questions customers actually ask.
- Local SEO: Google Business Profile, citations and review strategy for Greater Manchester businesses.
- WordPress and Shopify development: custom themes, WooCommerce, Advanced Custom Fields and integrations.
- Measurement: Google Analytics 4, Google Search Console and Google Ads conversion tracking.
Tools he works with every day
- WordPress: theme and plugin development, ACF, hooks and filters, Gutenberg blocks, REST API, Multisite and WP-CLI, with Elementor, Divi, Bricks, JetEngine and Pods.
- Ecommerce: WooCommerce stores of 5,000+ products, checkout and payment gateways, WPML and Polylang.
- Modern stack: Astro, Next.js, Supabase, Git and GitHub.
- Speed and SEO: Core Web Vitals, Lighthouse, Cloudflare, Rank Math, Yoast, Semrush, Ahrefs, Screaming Frog, GA4, Search Console and Tag Manager.
- AI and automation: Claude, Claude Code, ChatGPT, n8n and Zapier. They don't replace the checks, they make audits, QA and code review faster.
How Younus works with clients
"If AI search won't help your business yet, I'll tell you. Our job is more enquiries, not more invoices."
Every Renozer client speaks directly to Younus, by video call, phone or email. He gives a straight answer on what will and won't move the needle, puts every price in writing before work starts, and reports results in plain English: AI mentions, rankings, calls and enquiries.
Writing and review
Younus writes or reviews every guide, answer and FAQ published on renozer.com. Our editorial policy explains how that content is researched, checked and kept up to date.
Education and credentials
- Bachelor of Science in Computer Science (BSCS), University of Karachi
- Master of Computer Applications (MCA), Aptech Computer Education, 2015 to 2018
- ACCP Pro (Aptech Certified Computer Professional), Aptech Computer Education
- Top Rated Plus on Upwork, with a 100% Job Success Score and 271 client reviews
- Languages: English (fluent) and Urdu (native)
Find Younus online
- muhammadyounus.com, his personal website
- LinkedIn, his professional profile
- Upwork, where you can read his client reviews
- Younus's resume (PDF), if you'd like his full work history in one place
Talk to Younus about your website, Google rankings or AI visibility.
