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We find the stories inside your business and pitch them to the publications your customers, Google and AI assistants already trust. No bought links, no invented coverage, every pitch reported. Part of our AI Search Optimisation plans, from £695 a month.
Written by Muhammad Younus, founder of Renozer. Last updated 21 October 2026. Editorial policy.
The plain answer, then what it means for a smaller business.
A digital PR agency earns coverage, brand mentions and links for a business on online publications by giving journalists something worth writing about: data, expert comment or a genuinely useful story. Those mentions build the trust that lifts Google rankings and shapes what AI assistants say about you.
Most of the job happens before any email is sent. We look for angles only your business can offer, such as patterns in your enquiries, prices you have tracked for years, or a strong opinion your team can back up. A story built on that material is far easier to place than a press release about a new hire. The work sits inside our AI Search Optimisation service because mentions on trusted sites are one of the main ways assistants decide which firms to recommend.
Why it matters
Two jobs done by the same piece of coverage.
For Google, a link placed by an editor on a relevant site is a vote of confidence that no amount of on-page work can replace. A handful of those, pointing at the right pages, often moves a site further than months of extra content. If your pages are slow or poorly structured, fix that first with technical SEO, otherwise the new authority has nowhere useful to land.
For AI assistants, the mention itself matters even without a link. Large language models and AI search tools build their picture of a business from many sources. When a trade magazine, a local news site and your own website all describe you the same way, that agreement is what gets you named. This is the part of generative engine optimisation that cannot be done on your own site, and it works best alongside entity SEO, which makes sure every source tells the same story.
What you get
Each part is done by hand, for your business only.
Compare
Three ways to get talked about online, and what each one really gives you.
| Traditional PR | Digital PR | Bought links | |
|---|---|---|---|
| Main goal | Awareness in print, broadcast and events | Online coverage, links and mentions | Links on any site that will sell one |
| Measured by | Column inches and audience reach | Links, mentions, referral visits and rankings | Number of links delivered |
| Effect on SEO | Small, links often missing | Strong when links are editorial and relevant | Risky, can trigger a Google penalty |
| Effect on AI answers | Some, if articles are online | Strong, trusted sources repeat your name | Little, low quality sites carry little weight |
| Who chooses to publish | An editor | An editor | The person you paid |
Want to see where your competitors are already mentioned? It is part of the free AI visibility audit.
How it works
The same five steps for a one-off campaign or a monthly plan.
Good campaigns are planned backwards from the publications you want to appear in. We start with who reads them and what their editors have covered recently, then shape a story that fits. That is why our pitch reply rates are something we report honestly rather than promise in advance.
A short call and a look at your data, reviews and enquiries to pick one story worth telling.
The data, a clear summary, two or three charts and quotes from your team, checked for accuracy.
A list of named journalists and publications that cover your sector or your area.
Individual emails, timed around the news cycle, with one polite follow-up.
Every reply logged, links checked, and the story added to your site as a page that answers real questions, the same answer engine optimisation approach we use everywhere.
Why it matters
The common complaints, and how we avoid each one.
Short, personal pitches to a small list of journalists who cover your field.
Only editorial coverage is reported, each link checked by hand.
No paid links presented as editorial, ever.
Stories linked to the page that should rank for the topic.
Rankings, AI mentions and enquiries tracked together, with SEO reporting in the same report.
You do not need a national brand to earn coverage.
Local and trade publications have smaller teams and a constant need for stories with real local detail. A plumber who can show which Manchester postcodes reported the most frozen pipes last winter, or a dental practice with clear advice for a seasonal health story, is giving an editor something useful. Large brands rarely have that kind of local insight.
We work with businesses across Greater Manchester, from Stockport to Bolton, and with firms elsewhere in the UK by video call. Local coverage also strengthens your Google Business Profile and local SEO, because it confirms where you work and what you are known for.
Fixed prices
Outreach runs inside a monthly plan, so links and mentions build alongside the rest of your visibility work.
Three-month minimum, then monthly with 30 days' notice.
No set-up fee. City-wide SEO with new pages every month. Add a website from £995 if you need one.
No VAT to add. One-off campaigns, such as a data study for a launch, are quoted in writing first. Compare every package.
Client reviews
Copied word for word from my Upwork profile, where only a client with a closed contract can leave a review. Here are 12 of them, picked at random.
“Working with Muhammad to utilize his web development and SEO expertise was an exceptional experience from start to finish. His professionalism, creativity, and strategic approach significantly elevated our online presence!”
“Highly responsive and available. He is very clear in communication and gets the job done right without adding extra expenses to the time allocated for the project.”
Read the full review“This is the second website Muhammad has created for me, this time for my main photography and videography business. I gave him very little brief and he has produced a fantastic website, transferring extensive content from my previous one. The new site looks great, is fast, SEO optimised and easy to navigate. Muhammad was responsive with changes and helpful with instructions on how to make changes to the site myself. Highly recommended - will be working with him again”
Read the full review“I worked with Muhammad on a previous project, then hired him on a weekly basis for updates and maintenance on my website. We created a work flow where I would put what I needed done on a google sheet, if I needed to add any instructions I would create a loom video. This made working with Muhammad seemless and fewer one-on-one videos especially because of the time difference.”
“I cannot say enough about Muhammad. He is true professional dedicated to his craft. Everything from Wordpress to SEO. The project was a great success! I would definitely hire again.”
“He did exactly what I told him to do in regards to redesigning a previous website. Helped bring the new one to life and solved any issues in a within a timely manner. Recommend him.”
“Really pleased with the service and end result and Muhammed was a pleasure to deal with. I would have no hesitation in recommending him and his services.”
“Muhammed was very help from the start, he listened to all my requirements. Was happy to use the theme I had chosen and make everything work. He was also very patient with my changes and adding a few extra items. Would highly recommend if you are looking for a new website.”
“It’s a pleasure working with Muhammad. He is highly creative with excellent communication skills and goes the extra mile to ensure the work is delivered as expected. Thank you!”
Read the full review“Mohammad, I want to sincerely thank you for your hard work and dedication. Your work on the WordPress site was excellent, and your professionalism and commitment to delivering high-quality results are greatly appreciated. Your perseverance through the project, especially during the challenging parts, did not go unnoticed. thxs ACK”
“Muhammad always delivers when it comes to speed optimization for our Elementor Wordpress builds. A+++”
“Absolutely FANTASTIC!! He cleaned up a mess that someone else left. My website is now lightning fast and my mobile site loads quickly now. A+++++++++++”
A free audit of where you and your competitors appear in the press, directories and six AI assistants, with story ideas, in two working days.
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